Companies are looking for another way to reach consumers that relate its
brand with negative health.
Currently the terms 'diet' and 'light' have lost presence and have begun to be
replaced by other products. A case is the Coca-Cola light and Coca-Cola Zero, both beverages point to the same audience but are different products.
He is to show what is in the product (zero calories, zero sugar) and does not
show what is what is missing many business people say.
Companies seeking to reach the consumer in another way: try to show
products with different characteristics
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